About Pollex
We build with founders, not just for them
Our Story
Born from frustration with the status quo
Startups are hard. Great ideas still fail because the messaging misses, the product ships too late, or the technical foundation can't adapt when the market teaches you what you really need to build.
The traditional options all have fatal tradeoffs. Hiring your own technical team before product-market fit? Expensive and risky. Offshore development? Communication nightmares and poor quality. Freelancers? Misaligned incentives.
We're not here to just get something out the door. We're here to build a foundation that moves with you. One that gets stronger as you learn from the market. The difference between a startup that can iterate weekly and one that's stuck in three-month rewrites? The technical decisions made at the start.
Speed without quality is chaos. Quality without speed is irrelevance. You need both, and you need them from day one. That's not a service. That's a partnership. And that's Pollex.
Our Values
What drives everything we do
Founder-First Focus
Every decision we make starts with one question: what's going to give the founder the best chance to succeed?
Radical Transparency
No black boxes. You can understand every technical decision, every trade-off, every product choice.
True Partnership
We're not contractors. We're partners who share in both the risk and the reward of your venture.
Excellence in Execution
Speed matters, but so does quality. We build MVPs that can become production systems without rewrites.
The Team
Experienced builders at your side
Our team has shipped products at scale, navigated startup chaos, and learned what it takes to go from zero to one.
Joe Wilkinson
Co-Founder
Technical leader with deep expertise in software engineering and building scalable systems. Passionate about helping founders bring their vision to life.
LinkedIn →Ian Tirone
Co-Founder
Product and design expert specializing in branding, UI/UX, and market positioning. Transforms founder ideas into compelling products and brands.
LinkedIn →The Equity Question
Why we take equity (and why it matters)
Some founders ask: "Why should I give up equity when I could just pay cash?" It's a fair question. Here's our answer:
Alignment changes everything. When we have skin in the game, we think like owners, not vendors. We'll push back on features that waste time. We'll advocate for architectural decisions that serve your long-term interests. We'll stay engaged long after the invoice is paid.
Startups can drain cash faster than you think.It also preserves your runway for what matters. Your next hire. Your first marketing spend. Staying alive long enough to learn what the market is telling you. Most founders don't run out of money because they spent it badly—they run out because they spent it too early on the wrong things.
It keeps us honest. If we only got paid in cash, we'd have an incentive to pad timelines and add complexity. Equity flips that dynamic. We want you to succeed as fast as possible.
It's how we select projects. If we don't believe in the idea or don't believe we're the right fit to execute it, we'll tell you honestly. Our profitability is tied to your success.
Ready to meet the team?
Let's have a conversation about your vision and see if we're the right fit.